All-girl pop band W.i.S.H. recently delivered an electrifying performance at Shoppers Stop in Juhu as part of the brand's collaboration with HYBE India for the 'Get Spotlight Ready' campaign. The high-energy performance seamlessly blended music, fashion, and pop culture, inspiring young aspirants to pursue their dreams.
Immersive In-Store Experience
The campaign featured an immersive, audition-inspired in-store experience designed to champion India's next generation of artists for the country's first global girl group auditions. Held during the first week of May, aspirants explored fashion and beauty looks, discovered complementary colors at analysis zones, and captured their transformed styles at a high-energy photobooth.
Industry Leaders Speak
Speaking about the initiative, Kavindra Mishra, Customer Care Associate, Managing Director and CEO of Shoppers Stop, said, "With this campaign, the brand takes its journey forward, now enabling Indian talent to shine on a global platform." Sarthak Arora, Head of Business Development at HYBE India, added, "Our partnership with Shoppers Stop marked an exciting step forward as we deepen our commitment to India's rich and dynamic entertainment ecosystem."
Global Auditions Open
The campaign also complemented the growing buzz around HYBE India's global girl group auditions, which are currently open online until July 31. This initiative aims to discover and nurture talented individuals from across the country, providing them with a platform to showcase their skills on an international stage.
