In Western countries, on-set safety is not a courtesy extended by the production. It is regulated and enforced by authorities, and everyone takes it seriously. In India, we are still catching up, says a model speaking on condition of anonymity.
The Current State of Safety in Indian Photoshoots
Safety during photoshoots remains an afterthought in India, according to several models who have shared their experiences. Unlike in the West, where strict regulations govern everything from working hours to physical safety measures, the Indian fashion and advertising industry often operates on informal agreements. Models frequently face issues such as lack of proper restrooms, absence of security personnel, and unclear boundaries regarding physical contact.
Voices from the Industry
Rashmi Rajagopal, a veteran model, notes that the conversation around safety has gained momentum in recent years. However, systemic change is slow. Many models report being pressured into uncomfortable poses or working in unsafe environments without recourse. The absence of a regulatory body means that complaints often go unheard.
Contrast with Western Standards
In countries like the United States and the United Kingdom, on-set safety is mandated by law. Production companies must adhere to strict guidelines, including providing adequate breaks, ensuring a harassment-free environment, and having first aid available. Violations can result in fines or legal action. This creates a culture where safety is prioritized from the outset.
Steps Toward Improvement
Some Indian agencies and brands are beginning to adopt better practices. A few have started appointing safety officers on sets and conducting workshops on consent and boundaries. However, these measures are not yet widespread. Models advocate for a collective effort involving all stakeholders—agencies, photographers, clients, and the government—to establish enforceable standards.
The path forward requires recognizing that safety is not a favor but a fundamental right. As the industry evolves, the hope is that India will catch up and ensure that no model has to compromise their well-being for a picture.
