In the high-octane world of the National Football League, the spotlight often shines on the star athletes. However, in 2025, a powerful group of women associated with these players are commanding attention for their own staggering financial empires and career achievements. These are not just partners on the sidelines; they are global superstars, legendary models, entrepreneurial moguls, and acclaimed actresses who have built fortunes that often eclipse those of their NFL counterparts.
The Billion-Dollar Powerhouse: Taylor Swift's Unmatched Empire
Leading this formidable list is music icon Taylor Swift, fiancée of Kansas City Chiefs tight end Travis Kelce. As of December 2025, Swift's estimated net worth stands at an astonishing $1.6 billion, cementing her status as a billionaire superstar. This colossal wealth is built on the back of her record-shattering Eras Tour, which grossed over $1 billion in 2023 and soared past $2 billion in 2024. Her strategic moves, like selling the streaming rights of her tour film to Disney for more than $75 million, showcase her business acumen. Beyond music, Swift has lucrative endorsement deals with giants like AT&T, Apple, American Express, and Capital One. In contrast, her partner, Travis Kelce, has an impressive net worth of around $90 million, primarily from his NFL career earnings exceeding $111 million.
Fashion and Business Moguls: Bündchen and Simpson's Dominance
Following Swift is legendary Brazilian supermodel Gisele Bündchen, ex-wife of NFL legend Tom Brady. Bündchen's net worth is estimated at $400 million for 2025, which is nearly $100 million more than Brady's estimated $300 million. Her modeling career, which began at age 14, has been phenomenally lucrative. At its peak, she earned $47 million in a single year (2014) and signed a landmark $25 million contract with Victoria's Secret in 2000. Bündchen has graced over 1200 magazine covers and endorsed major brands like Apple, Louis Vuitton, and Chanel. She has also successfully ventured into entrepreneurship with her own skincare line, intimates collection, and the popular Ipanema sandal line.
Another entrepreneurial force is Jessica Simpson, estranged wife of former NFL player Eric Johnson. Simpson boasts a net worth of $200 million, dwarfing Johnson's $20 million. While she first found fame as a pop singer in the late 1990s, her true financial powerhouse is The Jessica Simpson Collection. Launched in 2005, this lifestyle brand encompassing apparel, footwear, and beauty products generated a staggering $760 million in annual revenue by 2010. In 2015, she sold a majority stake for $117 million, and the brand is projected to achieve annual sales exceeding $1 billion. Simpson personally earns an estimated $30 million annually from this venture.
Acclaimed Actresses Building Their Legacies
The list also features critically acclaimed talents who have carved their own niches. Actress and director Kerry Washington, married to former NFL cornerback Nnamdi Asomugha, has a net worth of $50 million. Washington gained widespread fame and significant earnings from the hit series "Scandal," where her per-episode fee rose to $250,000 at its peak. She has also secured high-paying roles in projects like "Little Fires Everywhere" and endorsement deals with Apple and Neutrogena, which brought in millions annually. Combined with Asomugha's $30 million, their total net worth is around $80 million.
Oscar-nominated actress and singer Hailee Steinfeld, linked to Buffalo Bills quarterback Josh Allen, has assembled a fortune estimated between $25 to $30 million. Steinfeld's wealth stems from her successful film career in blockbusters like "Bumblebee" and "True Grit," her music ventures, and endorsements with luxury brands such as Louis Vuitton and Prada. She was also named a Neutrogena ambassador in 2024. In 2025, she expanded into the business world by launching Angel Margarita, a line of ready-to-drink cocktails. Together with Josh Allen's $70 million, their combined net worth approaches $100 million.
These women exemplify a powerful shift. They are redefining the narrative around NFL partners, proving that through persevering drive, unfaltering self-belief, and sharp business instincts, they can build glamorous, self-made empires that stand tall, independent of the gridiron glory of their spouses. Their stories are not of reflected fame but of individual brilliance and monumental success.
