Auston Matthews, captain of the Toronto Maple Leafs, remains one of the NHL's highest-paid players due to his elite scoring ability and substantial long-term contract. Vanessa Piunno, a skincare entrepreneur and founder of Piunno Beauty, has built a growing business in the wellness and beauty sector. Together, their estimated combined net worth in 2026 ranges from $35 million to $45 million, primarily derived from Matthews' NHL salary, endorsement deals, and Piunno's business ventures.
Net Worth Breakdown (2026 Estimates)
- Auston Matthews: $35M–$40M from NHL contracts, endorsements (CCM, RBC, BetMGM), and investments.
- Vanessa Piunno: $3M–$5M from Piunno Beauty and wellness partnerships.
- Combined: $38M–$45M, reflecting shared growth in sports and entrepreneurship.
How Auston Matthews Builds His NHL Fortune
Matthews' primary income source is his NHL salary as captain of the Toronto Maple Leafs, supplemented by performance-based bonuses. His consistent goal-scoring prowess enhances his market value, while endorsement deals with hockey equipment and financial brands generate millions annually. His contract stability ensures long-term financial security within the NHL ecosystem.
Vanessa Piunno's Business Growth in Skincare
Piunno's financial growth stems from Piunno Beauty, a company offering personalized skin education and professional training programs. Her business model emphasizes direct client engagement and digital consultations, establishing her as a rising figure in the wellness industry independent of Matthews' sports earnings.
Combined Lifestyle and Financial Outlook
The couple balances Matthews' demanding NHL schedule with Piunno's entrepreneurial pursuits. Their lifestyle reflects a blend of professional sports and business commitments. With long-term contracts, business scalability, and growing brand partnerships, their financial outlook remains stable and poised for further growth in the coming years.



