In a remarkable display of staying power, the Nivin Pauly-starrer 'Sarvam Maya' continues to defy expectations and draw massive crowds to theatres, even in its third week. The film's impressive run comes amid stiff competition from other major Pongal releases like 'The Raja Saab' and 'Parasakthi'.
Sarvam Maya's Steady Box Office Dominance
According to early estimates from Sacnilk.com, the film earned an impressive Rs 3 crore on Sunday, January 11, which marked its 18th day in cinemas. This figure represents a significant 11.11% jump from its Saturday collection of Rs 2.7 crore, showcasing strong weekend momentum. The film's performance saw a notable pickup from its third Friday, which had brought in Rs 1.7 crore.
The film's cumulative India net collection is now estimated at a staggering Rs 65.15 crore. This total is built on a powerful first week of approximately Rs 35.1 crore, followed by a robust second week adding another Rs 22.6 crore. While the domestic figures are impressive, the global story is even more spectacular. The makers confirmed that the film had crossed the Rs 100 crore worldwide milestone in just 10 days. On its third Sunday, they announced the film has now soared past the Rs 125 crore mark in global box office receipts.
Audience Turnout and Regional Performance
The film's success is driven by consistent audience engagement across showtimes. Regional data indicates healthy occupancy rates throughout the day. Morning shows recorded 33.65% occupancy, which climbed to 54.63% in the afternoon. The evening shows were the most packed with 67.73% occupancy, while night shows maintained a strong 52.98%.
Key cities witnessed huge turnouts on the third Sunday, proving the film's pan-regional appeal. Kochi, Trivandrum, Kozhikode, Thrissur, and Bangalore were among the major centres where audiences flocked to see the film, sustaining its box office momentum well into its third week.
Film Details and Major Deal for Nivin Pauly
Directed by Akhil Sathyan, 'Sarvam Maya' features an ensemble cast including Nivin Pauly, Aju Varghese, Preity Mukhundhan, and Janardhanan in lead roles. The plot revolves around an aspiring musician and a priest, whose lives are turned upside down by an encounter with an unconventional ghost.
The film's monumental success has had immediate career repercussions for its lead star. Following the triumph of 'Sarvam Maya', Nivin Pauly has signed a massive Rs 100 crore multi-film deal with Panorama Studios. This agreement is being hailed as one of the largest in the history of Malayalam cinema, underscoring the actor's market value and the film's industry impact.
The sustained performance of 'Sarvam Maya' demonstrates the potent combination of a compelling narrative, star power, and audience connection, allowing it to thrive in a crowded festive release window and set new benchmarks for Malayalam cinema on the global stage.
