Parasakthi Box Office Day 7: Film Holds Steady with ₹2.9 Crore Earnings
The historical political drama Parasakthi continues its box office run with solid numbers. Starring Sivakarthikeyan, the film hit theatres on January 10. Despite receiving mixed reviews from critics, it managed to maintain steady collections through its first week.
Pongal Holiday Gives Thursday Collections a Boost
Industry tracker Sacnilk reported the film's seventh-day earnings. On Thursday, Parasakthi collected approximately ₹2.9 crore at the domestic box office. This performance brought the film's total domestic collection to around ₹39.15 crore.
The Pongal holiday across Tamil Nadu clearly helped the film. It provided a noticeable uptick in Thursday's numbers. The festive season often boosts cinema attendance, and Parasakthi benefited from this trend.
A Release Journey Marked by Last-Minute Changes
The film's path to release faced several hurdles. Initially, Parasakthi was expected to clash with another major release. Jana Nayagan, widely anticipated as Vijay's final film before his political entry, was scheduled for a similar release window.
However, Jana Nayagan faced last-minute delays due to certification issues. This change potentially reduced competition for Parasakthi. The Sivakarthikeyan-starrer itself received clearance from the Central Board of Film Certification very close to its release date.
Film's Production and Historical Setting
Directed by Sudha Kongara and produced by Dawn Pictures, Parasakthi is distributed by Red Giant Movies. This distribution company is headed by Tamil Nadu deputy chief minister Udhayanidhi Stalin.
The film is set in 1960s Madras. It follows the story of two brothers who become part of the anti-Hindi imposition movement in Tamil Nadu. This historical backdrop adds depth to the political drama.
Ensemble Cast and Recent Events
The film features an ensemble cast that includes several notable actors:
- Dev Ramnath
- Prithvi Rajan
- Guru Somasundaram
- Basil Joseph
- Papri Ghosh
- Sreeleela
- Ravi Mohan
- Atharvaa
Earlier this week, members of the cast attended a Pongal celebration in New Delhi. Prime Minister Narendra Modi hosted this event. Speaking to reporters, Sivakarthikeyan described the gathering as a message of national unity.
Director Addresses Social Media Campaign
Director Sudha Kongara recently spoke about marketing challenges. In an interview with The Hollywood Reporter India, she discussed what she called a targeted social media campaign against the film.
Kongara stated that relying solely on a film's content is no longer enough in today's marketing landscape. She expressed hope that word-of-mouth during the Pongal weekend would help Parasakthi reach a wider audience.
The director also alleged organised online attacks and misinformation campaigns. She cited social media posts that questioned the film's release and box office prospects.
Looking Ahead to the Festive Weekend
As the Pongal weekend unfolds, trade watchers are observing the film's performance closely. The key question remains whether Parasakthi can convert holiday momentum into sustained box office growth.
The film's ability to maintain collections beyond the festive period will determine its long-term success. With mixed critical reception but steady audience numbers, Parasakthi continues to be a film worth watching at the box office.
