Parasakthi Faces Steep Decline in Box Office Collections
The much-anticipated Tamil film 'Parasakthi', starring Sivakarthikeyan and directed by Sudha Kongara, is experiencing significant difficulties at the box office. Recent data reveals a troubling pattern of declining daily earnings, casting doubt on the film's theatrical longevity.
Day 15 Collections Signal Continued Downturn
On its fifteenth day in theaters, 'Parasakthi' managed to collect only Rs 22 lakhs in India net. This figure represents a continued downward trend, with each passing day showing reduced audience turnout. The lack of a strong weekend jump has further compounded the film's challenges, indicating waning public interest despite the star power involved.
Worldwide and Regional Performance Analysis
According to reports from Sacnilk, the film's total worldwide collection currently stands at Rs 82.75 crore. Breaking this down:
- India net collection: Rs 51.55 crore
- India gross collection: Rs 60.15 crore
- Overseas collection: Rs 22.6 crore
These numbers fall short of initial expectations surrounding the film, particularly given its prominent cast and director. The Tamil version has contributed the majority of earnings, with the total Tamil net collection matching the India net figure of Rs 51.55 crore.
Daily Collection Pattern Shows Consistent Decline
The day-wise performance reveals a concerning pattern of diminishing returns:
- Day 11: Rs 60 lakhs
- Day 12: Rs 55 lakhs
- Day 13: Rs 43 lakhs
- Day 14: Rs 25 lakhs
- Day 15: Rs 22 lakhs
This consistent daily decrease demonstrates the film's inability to maintain audience engagement or experience any significant growth in collections. The absence of a sudden rise or revival trend suggests the theatrical run may be approaching its conclusion sooner than anticipated.
OTT Plans and Production Background
On the digital front, 'Parasakthi's' OTT rights have been acquired by ZEE5, as reported by OTT Play. While an exact release date remains unconfirmed, industry sources suggest the film may arrive on the platform within 6 to 8 weeks after its theatrical release. The film carries a U/A certificate and faced initial censor-related issues that caused a brief delay in advance bookings, potentially affecting early momentum.
Interestingly, the postponement of another film, 'Jana Nayagan', provided 'Parasakthi' with some advantage in terms of screen availability and show timings. However, this benefit failed to translate into stronger box office numbers.
Cast and Creative Team
The film features an ensemble cast including Sivakarthikeyan, Rana Daggubati, Ravi Mohan, Sreeleela, and Atharvaa. Despite the combined star power and the directorial prowess of Sudha Kongara, known for her previous successful projects, the film has struggled to sustain audience interest beyond its initial release period.
With daily collections now operating at very low levels, 'Parasakthi' shows no immediate signs of box office revival. The film's performance serves as a reminder of the unpredictable nature of audience reception, even for projects with established talent and substantial production backing.
