Fans of superstar Prabhas expressed their frustration and anger in Hyderabad on Tuesday night after a special preview event for his upcoming film, 'The Raja Saab', was marred by significant delays. The incident, which took place on January 9, 2026, saw fans waiting for hours, leading to protests and sloganeering that were captured in videos now circulating online.
Chaos at the Preview Night
The event was organized as an exclusive preview night for fans at a popular multiplex in Hyderabad. Supporters had gathered with great excitement to catch an early glimpse of the much-anticipated film, directed by Maruthi. However, the scheduled start time passed with no sign of the screening beginning.
Reports indicate that the delay stretched for several hours, testing the patience of the assembled crowd. The situation escalated as fans began raising slogans and voicing their disappointment. In videos from the scene, chants demanding the start of the show can be heard, highlighting the growing unrest among the attendees who had been eagerly waiting.
Fan Reactions and Viral Video
The protest videos quickly went viral on social media platforms, drawing widespread attention to the logistical mishap. Fans expressed their love for Prabhas but criticized the poor management of the event. Many pointed out that such incidents are unfair to dedicated supporters who invest their time and enthusiasm.
This preview event was a key promotional activity for 'The Raja Saab', a film that has already generated considerable buzz. The fan protest, therefore, presents an unexpected public relations challenge for the film's team, shifting some focus away from the movie itself to the organization of its events.
Implications for 'The Raja Saab' Promotion
While the incident was born out of logistical failure rather than any issue with the film's content, it has undoubtedly created a moment of negative publicity. The core fanbase, which is crucial for the initial box office push of any major star's film, was left feeling disrespected.
The film's team and event organizers have not yet made an official public statement addressing the causes of the delay or apologizing to the fans. How they manage this communication will be crucial in mitigating any lasting negative sentiment among Prabhas's loyal audience base.
Ultimately, the passion displayed by the protesters also underscores the massive expectations riding on Prabhas and director Maruthi's collaboration. The incident serves as a reminder of the intense scrutiny and high stakes involved in marketing big-budget Indian cinema, where fan engagement is both a powerful asset and a potential risk if mismanaged.
