Dulquer Salmaan's Simple Comment Sparks Viral Road Safety Campaign
Mollywood actor Dulquer Salmaan, known for his frequent fan interactions on Twitter Spaces, has now captured social media attention through a witty exchange with the official Kerala Police Instagram account. The viral moment centers on a creative public safety message that has resonated widely across digital platforms.
Kerala Police's Creative Instagram Reel
The Kerala Police department demonstrated innovative social media strategy by posting a fun reel on their Instagram page. They cleverly incorporated a short scene from Dulquer Salmaan's 2020 film Varane Avashyamundu, where his character emphatically tells co-star Kalyani Priyadarshan, "Helmet must." The police edited this specific clip to create an engaging road safety message that immediately caught followers' attention.
What made the post particularly entertaining was the humorous comment Kerala Police added beneath their own reel: "You all are such sweethearts.. go call him and make him come and comment." This playful challenge created anticipation among fans, who eagerly wondered whether the popular actor would actually respond to the official police account's invitation.
The Actor's Perfect Response
After some suspenseful waiting, Dulquer Salmaan indeed noticed the reel and delivered the perfect response. Staying completely in character, he commented with the exact same line from the movie: "Helmet must." This simple two-word reply triggered an explosion of engagement, dramatically increasing the reel's reach and flooding it with enthusiastic comments from delighted fans.
The fan reactions were equally entertaining. One supporter wrote in Malayalam, "athe.must aanu" (Yes it's a must), while another praised the "Clever idea" behind the campaign. A third fan accurately predicted, "Dulquer Salman will definitely comment if he sees this video," and yet another added humor with, "If you lose your head, then what's the use of having hair."
Kerala Police enhanced the fun by adding another comment in Malayalam: "സ്റ്റ�ോറി നോക്കിയെ പുള്ളി വന്നിട്ടുണ്ട്" (Check out his story guys), further amplifying the interactive nature of the exchange.
Valentine's Day Safety Messaging
Beyond the celebrity interaction, the post carried an important road safety message timed perfectly for Valentine's Day. Kerala Police specifically addressed young couples planning romantic outings, emphasizing that wearing helmets is non-negotiable for motorcycle safety. This innovative approach to public service messaging has received widespread appreciation from netizens, who have praised the department's creative blend of entertainment and essential safety reminders.
Dulquer Salmaan's Professional Updates
On the professional front, Dulquer Salmaan is currently preparing for his upcoming film I'M Game, directed by Nahas Hidayath. The project will also feature actor Antony Varghese in a pivotal role, adding to the anticipation surrounding this new cinematic venture from the popular Mollywood star.
This viral exchange demonstrates how government agencies can effectively leverage celebrity influence and popular culture references to promote important public safety messages, creating engagement that traditional methods might not achieve. The combination of Dulquer Salmaan's star power and Kerala Police's creative social media strategy has resulted in a road safety campaign that genuinely resonates with younger audiences.
