Marvel's 'Avengers: Doomsday' Trailer to Skip Super Bowl LX Amid Rising Ad Costs
Fans eagerly anticipating the first full trailer for the highly anticipated 'Avengers: Doomsday' might face disappointment as Marvel Studios is reportedly set to skip advertising at Super Bowl LX. According to industry reports, the studio will not debut its trailer during NFL's biggest night, marking a significant shift from its previous promotional strategies.
Why Marvel is Sitting Out Super Bowl Advertising
The decision comes as several major studios are reconsidering their presence at the 2026 Super Bowl due to the skyrocketing advertising costs. A 30-second television spot has reportedly climbed from approximately $7.5 million last year to nearly $10 million this year, creating financial pressure for entertainment companies.
"Word is Marvel Studios, which has Avengers: Doomsday (December 18) and Spider-Man: Brand New Day with Sony (July 31), is sitting out in what's arguably a Super Bowl anomaly," Deadline reported. This move represents a departure from Marvel's previous approach, where the studio launched major titles like 'Avengers: Endgame', 'Deadpool & Wolverine', and 'Thunderbolts' during the high-profile event.
What to Expect at Super Bowl LX Instead
While Marvel fans may not see new 'Avengers: Doomsday' material during the Super Bowl broadcast, the event will still feature several exciting trailer debuts. After four first-look trailers dropped throughout December and January, attention now turns to other studios' offerings.
The report indicates that viewers can expect the 'Scream 7' trailer ahead of the game, which will see the Seattle Seahawks take on the New England Patriots. Other anticipated trailers lined up for the big night include:
- 'The Super Mario Galaxy Movie'
- Fresh footage from 'Hoppers'
- 'Toy Story 5'
- 'The Mandalorian and Grogu'
'Avengers: Doomsday' Trailer Release Plans
While the report leaves room for plans to change, current information suggests the first full trailer for 'Avengers: Doomsday' may arrive closer to the film's theatrical release date. Directed by Joe and Anthony Russo, the film is scheduled to debut in theaters on December 18, 2026.
The movie will be followed a year later by the release of 'Avengers: Secret Wars' on December 17, 2027, continuing Marvel's ambitious cinematic universe expansion.
Related Entertainment Updates
In related entertainment news, a new look at Robert Downey Jr.'s portrayal of Doctor Doom has been circulating on social media. Reports suggest the actor will don a different mask from those previously depicted on-screen, generating additional buzz among fans.
This development comes as entertainment companies navigate changing marketing landscapes and budget allocations for major film promotions.
