In a monumental display of public commitment to environmental conservation, Bisleri International has officially entered the Guinness Book of World Records. The iconic bottled water brand, in a powerful collaboration with the National Book Trust (NBT) and the Pune Book Festival, achieved the record for collecting the most environmental pledges in a single campaign.
A Record-Breaking Wave of Green Promises
The initiative, which unfolded at the Pune Book Festival, saw an overwhelming public response. A staggering 2,81,314 individuals stepped forward to make a formal pledge for the planet. This massive turnout not only reflects a growing environmental consciousness but also successfully surpassed the previous benchmark, firmly etching the campaign's name in the annals of the Guinness World Records.
The official adjudicator from Guinness World Records was present to validate the count and authenticate the entire process, ensuring every pledge met the stringent criteria set by the global record-keeping authority. The record was formally announced and awarded on February 18, 2024, marking a historic day for the organizers and participants alike.
The Collaborative Force Behind the Campaign
This achievement was not a solo effort but the result of a strategic partnership. Bisleri International joined hands with two significant entities: the National Book Trust, India (NBT), an autonomous body under the Ministry of Education, and the Pune Book Festival, a major literary event. The campaign was seamlessly integrated into the festival's activities, leveraging its large and engaged footfall.
The pledges centered around adopting simple yet impactful sustainable practices in daily life. Participants committed to actions that contribute to a healthier ecosystem, aligning with broader national goals for environmental stewardship.
Aligning with National and Corporate Sustainability Missions
The record-setting drive is deeply connected to a larger national mission. It operates under the umbrella of the 'Har Ek Boond' campaign, which is itself an integral part of the Government of India's flagship 'Namami Gange' programme. This programme is dedicated to the holistic rejuvenation of the revered Ganga river and its tributaries.
For Bisleri International, this initiative is a cornerstone of its ambitious 'Bisleri Greener Promise' agenda. Ms. Anjana Ghosh, Director at Bisleri International, emphasized that the record is a testament to the collective power of individual actions. She stated that the company views this not as an endpoint, but as a powerful beginning—a catalyst to inspire millions more across India to embrace sustainable habits and contribute to water conservation and a cleaner environment.
The successful campaign demonstrates how corporate social responsibility, government initiatives, and public participation can converge to create tangible momentum for environmental causes. By transforming a literary gathering into a platform for ecological commitment, the partners have set a new precedent for awareness drives in the country.
