Uttar Pradesh Chief Minister Yogi Adityanath has made a powerful declaration, asserting that the state's flagship One District One Product (ODOP) scheme, coupled with the newer One District One Craft (ODOC) initiative, will act as a dual engine to drive the state's economy from a local powerhouse to a global player.
The Vision: Transforming Local Crafts into Global Brands
Speaking at a recent event, the Chief Minister outlined a clear vision. He stated that the ODOP and ODOC schemes are designed to create a robust ecosystem that not only preserves traditional industries and crafts but also equips them for the international market. The goal is to enhance the quality, packaging, and marketing of indigenous products, thereby increasing their value and demand worldwide.
CM Yogi emphasized that these schemes are more than just economic policies; they are instruments of social empowerment. By focusing on each district's unique strengths, the government aims to generate widespread employment and entrepreneurship opportunities at the grassroots level. This, he believes, will lead to sustainable and inclusive development across Uttar Pradesh.
ODOC: Complementing the Success of ODOP
While the ODOP scheme has already gained significant traction by promoting traditional industrial and agricultural products from each district, the One District One Craft (ODOC) initiative expands this focus to the rich handicraft and handloom sector. This strategic addition ensures that the state's immense cultural heritage in crafts like chikankari, brassware, carpet weaving, and woodwork receives dedicated support for branding, skill development, and market access.
The integration of ODOC means artisans, who are often part of the informal economy, will now benefit from structured government support. This includes design intervention, tool modernization, and direct linkage to export channels. The combined force of ODOP and ODOC is expected to create a comprehensive portfolio of 'Made in UP' products ready for global shelves.
Building Infrastructure for Global Export
The Chief Minister's statement underscores a committed push towards creating the necessary infrastructure for export excellence. The plan involves:
- Establishing robust export hubs in key districts to streamline logistics.
- Providing artisans and manufacturers with international standard training.
- Facilitating participation in global trade fairs and exhibitions.
- Leveraging e-commerce platforms to reach international customers directly.
This holistic approach is aimed at removing the traditional barriers that local products face when entering the competitive global market. The government's role is envisioned as a facilitator and catalyst, enabling local businesses to scale up their operations and meet international quality and compliance standards.
The ultimate objective is a significant boost to Uttar Pradesh's export figures, diversifying the state's economic base and solidifying its reputation as a premier investment and manufacturing destination. By turning each district into an export-oriented unit specializing in its signature product or craft, CM Yogi Adityanath envisions a future where the identity of Uttar Pradesh is synonymous with quality, diversity, and global reach.
