Shares of Cellecor Gadgets Limited, a company listed on the NSE's SME platform, witnessed a notable uptick on Thursday, December 4. The stock price climbed 2.23 percent to settle at ₹32.05 per share. This positive movement came on the back of a significant product announcement from the consumer electronics firm.
New Product Launch Drives Investor Interest
The rally was triggered by the company's official launch of its new series of QLED Smart TVs. These televisions are powered by the JioTele operating system, marking a strategic move for the brand. This launch represents a key step in Cellecor's stated vision of making premium display technology available to Indian consumers at more accessible price points.
In a press release, the company detailed the features of its new lineup. The TVs boast an ultra-slim, edgeless design and are deeply integrated into the broader Jio digital ecosystem. A core technology highlight is Cellecor's proprietary Quantum Lucent Display Technology, which the company claims enhances brightness, colour depth, and contrast. This is aimed at delivering an immersive experience for streaming, live TV, and gaming.
The new series will be available in three screen sizes to cater to different needs: a 55-inch 4K Ultra HD model, a 43-inch Full HD model, and a 32-inch HD model.
Leadership Commentary on Democratizing Technology
Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets, commented on the launch. "Our mission has always been to democratize high-quality technology for Indian families," he stated. "With our new QLED TVs powered by JioTele OS, we are delivering a more immersive, intuitive, and premium entertainment experience, without compromising on affordability."
Agarwal further highlighted the growing adoption of smart entertainment ecosystems in India as a significant market opportunity. He reaffirmed the company's commitment to reliable products supported by its service network and its strategic collaboration with Reliance Jio.
JioTele OS: An India-First Entertainment Experience
The company emphasized that the JioTele OS is designed to offer an intuitive and India-first user experience. Key features promoted include:
- Effortless navigation and responsive performance.
- Smart AI-powered entertainment features.
- Access to over 400 free TV channels.
- Support for ultra-smooth 4K video playback.
- A single remote control for unified operation.
The operating system is described as being "designed for India, crafted in India," blending advanced intelligence with everyday convenience for households across the country.
Stock Performance Context
The recent gain provides some respite for the small-cap stock, which has been under considerable pressure. Prior to this uptick, Cellecor Gadgets' share price had declined by approximately 2 percent over the past month. More strikingly, the stock has shed a substantial 44 percent of its value over the last one year. The product launch is therefore being closely watched by investors as a potential catalyst for reversing the longer-term downtrend.
Disclaimer: This news article is for informational and educational purposes only. Readers are advised to consult with a certified investment advisor before making any financial decisions.
