Toyota Kirloskar Motor has announced a significant price revision for its passenger vehicle lineup in India. This move directly impacts the popular Toyota Fortuner SUV, a dominant force in the premium SUV segment known for its robust performance and premium appeal. The automaker has implemented a price increase across the Fortuner range, making the already aspirational vehicle more expensive for Indian buyers.
Details of the Toyota Fortuner Price Increase
The price adjustment for the Toyota Fortuner is not uniform and varies significantly depending on the variant and drivetrain. The hike ranges from ₹51,000 to ₹74,000. Notably, Toyota has also decided to discontinue the limited-run, dealer-level 'Leader' variants from its portfolio.
The standard Fortuner and the more urban-focused Fortuner Legender have seen their prices rise by up to ₹74,000 and ₹71,000 respectively. As expected, the entry-level variants have received the smallest increase. The base 4X2 MT Petrol variant is now priced at ₹34.16 lakh (ex-showroom), marking an increase of ₹51,000 from its previous price of ₹33.65 lakh.
New Price List: A Variant-wise Breakdown
Here is a clearer look at how the new prices stack up against the old ones for key variants:
- Fortuner 4X2 MT Petrol: New price is ₹34.16 lakh, up by ₹51,000.
- Fortuner 4X2 AT: Now costs ₹36.96 lakh, increased by ₹55,000.
- Fortuner 4X4 MT: Priced at ₹38.68 lakh after a ₹57,000 hike.
- Fortuner Legender 4X2 AT: New price is ₹42.17 lakh, up ₹63,000.
- Fortuner Legender 4X4 MT: Now ₹44.30 lakh, increased by ₹66,000.
- Fortuner GRS (Top Variant): Receives the highest hike of ₹74,000, now costing ₹49.59 lakh (ex-showroom).
The 4x4 variants of the SUV, which are popular for their off-road capability, have become costlier by over ₹50,000 each. The most affordable automatic variant in the standard Fortuner line-up now starts at ₹36.96 lakh.
Market Impact and Consumer Perspective
This price revision reinforces the Toyota Fortuner's position in the premium end of the market. While the SUV enjoys immense brand loyalty and a tough, reliable image, repeated price increases may push some potential buyers to evaluate other options in the fiercely competitive segment. However, for its dedicated customer base, the Fortuner's value proposition of power, presence, and proven durability often outweighs periodic cost adjustments. The discontinuation of the 'Leader' variants also streamlines the choice for customers, focusing on the core trim levels.
Industry analysts often attribute such price hikes to rising input costs, commodity prices, and inflationary pressures. Toyota's decision reflects a broader trend in the automotive industry, where manufacturers periodically adjust prices to maintain margins. For now, the iconic Toyota Fortuner continues its journey in India with a heavier price tag, testing the aspirations of SUV enthusiasts across the country.
