Kia India has officially launched the much-anticipated new-generation Seltos in the Indian market, marking a significant update to its popular mid-size SUV. The grand unveiling took place at Automotive Kia Hyderabad, where the company showcased what it calls a "bigger, bolder, and progressive" avatar of the Seltos.
A Bold New Design and Enhanced Dimensions
The new Kia Seltos arrives with a comprehensive design overhaul that aims to strengthen its position in the highly competitive segment. The SUV sports a more imposing and muscular stance, featuring Kia's latest 'Tiger Nose' grille design, which is now more prominent and integrated with sleek LED headlamps and DRLs. The rear gets connected LED tail lamps, giving it a modern and wide look.
As promised, the new model is indeed bigger. It boasts increased dimensions, which translates to more cabin space and a potentially more comfortable experience for all occupants. The updated design language is progressive, aligning with global SUV trends while retaining the core identity that made the Seltos a bestseller.
Feature-Packed Cabin and Powertrain Options
Inside, the new Seltos takes a massive technological leap. The centerpiece is a stunning panoramic curved display that houses a digital instrument cluster and an infotainment touchscreen. This high-resolution setup is expected to offer seamless connectivity and control. The cabin is adorned with higher-quality materials, ambient lighting, and thoughtful storage spaces, elevating the premium feel.
The SUV continues to offer a range of powertrain options to suit different buyer preferences. This includes petrol and diesel engines, likely paired with manual, automatic, and intelligent manual transmission (iMT) choices. Kia has emphasized enhancements in performance and fuel efficiency, though detailed specifications were highlighted at the launch event.
Competitive Pricing and Market Positioning
The most crucial announcement was the price. The new Kia Seltos has been launched with an aggressive ex-showroom price starting at Rs 10.99 lakhs. This starting price positions it squarely against rivals like the Hyundai Creta, Maruti Grand Vitara, Toyota Urban Cruiser Hyryder, Skoda Kushaq, and Volkswagen Taigun.
The launch at Automotive Kia Hyderabad underscores the brand's focus on a strong dealership experience and customer engagement. The new Seltos is expected to be available across Kia's widespread dealership network in India shortly, with bookings already open for enthusiastic customers.
With this launch, Kia India aims to reignite the Seltos magic. The first-generation model was a phenomenal success, and the new version, with its bold design, advanced technology, and competitive pricing, is poised to set a new benchmark in the segment. It combines style, space, and smart features, making a compelling case for buyers looking for a premium mid-size SUV.
