Mysuru: A circular issued by the Karnataka state government advising employees to voluntarily wear khadi on the first Saturday of every month has led to a surge in demand, according to officials of the Karnataka State Khadi and Village Industries Board.
Surge in Khadi Sales
Board authorities reported that between February and May-end, sales of Khadi clothes in Mysuru city doubled to Rs 50 lakh. Two Board showrooms are operational in the city, catering to the increased demand.
Government Circular Details
Through a circular dated January 29, Chief Secretary Shalini Rajneesh advised government employees, including those serving in boards, corporations, autonomous bodies, and universities, to opt for khadi clothes on the first Saturday of every month. The circular also encouraged wearing khadi during government events and important festivals.
As per the circular, the measure is expected to foster respect for indigenous products, unity, national spirit, Indianness, self-respect, and social responsibility among government officers and employees.
Impact on Local Manufacturers
Officials stated that 176 organizations are currently manufacturing various khadi products in the state. The circular triggered a sudden demand for khadi clothes in the city, providing relief to organizations that were facing declining demand. According to Board officials, revenue reached Rs 50 lakh in three months, which is double the revenue recorded during the same period last year.
Supply and Demand Stabilized
Sharath Chandra, district khadi officer, said Khadi woven at Badanavalu and Tumakuru is sold in the two Board showrooms in the city. “Initially, there was a shortage of clothes due to sudden demand. Now, the supply and demand have stabilized. There is a huge demand for the Khadi clothes from the government employees,” he said.
“We conducted a two-day special sales event at the Deputy Commissioner’s office. We earned a revenue of Rs 5 lakh,” he added.
