Chandukaka Saraf Jewels has introduced RITI 2.0, the latest edition of its lightweight gold necklace collection, along with special festive offers for Vat Purnima and Guru Pushyamrut. The launch comes as consumer preferences shift toward lightweight, versatile jewellery that balances style and affordability.
Growing Demand for Contemporary Gold Jewellery
The jewellery market is witnessing steady growth in demand for contemporary gold designs, particularly among younger consumers seeking pieces that transition seamlessly from festive celebrations to everyday wear. With nearly two centuries of heritage, Chandukaka Saraf Jewels continues to evolve its offerings while preserving traditional craftsmanship.
Features of RITI 2.0 Collection
RITI 2.0 includes a curated range of contemporary gold necklaces in both long and short designs, with each piece weighing under 15 grams. The collection caters to modern consumers who value lightweight jewellery without compromising on elegance, quality, or craftsmanship. It blends heritage-inspired artistry with contemporary aesthetics, making it suitable for festive occasions, family celebrations, professional settings, and daily wear.
Festive Offers and Discounts
To mark the festive period, Chandukaka Saraf Jewels is offering a flat 30% discount on making charges for gold jewellery purchases. The offer is valid from June 18 to June 22, 2026, across all showrooms in Maharashtra, enabling customers to make purchases during a significant period in the traditional jewellery-buying calendar.
Company Statement
A spokesperson for Chandukaka Saraf Jewels said, "Today's jewellery buyers seek a combination of design, versatility, value, and trust. RITI 2.0 has been thoughtfully created to address these evolving expectations while staying true to the craftsmanship and heritage that define our brand. Launching the collection during Vat Purnima and Guru Pushyamrut allows us to offer customers jewellery that complements both the festive spirit and modern lifestyles."
Industry Trends
Industry observers note that lightweight gold jewellery has emerged as one of the fastest-growing segments in the organised jewellery market, driven by rising gold prices, changing lifestyle preferences, and increasing demand for wearable designs that offer aesthetic appeal and long-term value.
With its contemporary styling, lightweight appeal, and festive offers, RITI 2.0 is expected to attract customers looking for jewellery that combines tradition, practicality, and modern elegance. Customers can explore the new collection and avail festive benefits at Chandukaka Saraf Jewels showrooms across Maharashtra during the offer period.
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