Underrated Club Reports 400% Revenue Growth in FY26
Homegrown streetwear brand Underrated Club has announced a 400% year-on-year (YoY) growth in FY26, with revenue rising from ₹2 crore in FY25 to more than ₹10 crore in FY26. The milestone underscores the brand's rapid ascent in India's direct-to-consumer (D2C) fashion market.
Key Drivers: Quality, Fit, and Customer Loyalty
Underrated Club, known for its oversized t-shirts, denim, cargos, and everyday essentials, recorded an average order value of ₹2,500 in FY26. Customer loyalty emerged as a major growth driver, with approximately 30% of customers making repeat purchases across different categories. The brand attributes this trust to its focus on product quality, fit, and consistency.
Quick Commerce Contributes 35% of Growth
Quick commerce played a pivotal role in the brand's expansion, contributing nearly 35% of growth in FY26. As consumer shopping habits shift toward convenience and faster delivery, Underrated Club leveraged this channel to meet customer expectations for quick access to their favorite products.
Top Performing Categories: Denim, Oversized T-Shirts, and Cargos
Among all categories, denim, oversized t-shirts, and cargos were the strongest performers. Premium denim, particularly relaxed and baggy fits, became one of the brand's biggest success stories, reflecting a broader trend among young consumers prioritizing comfort and versatility alongside style.
Key Markets: Hyderabad, Mumbai, Bengaluru, and Pune
Growth was led by Hyderabad, Mumbai, Bengaluru, and Pune, indicating strong demand from both metro and emerging urban markets. While major cities remain fashion hubs, cities like Pune are also showing increasing appetite for premium streetwear and digitally native brands, signaling that demand for homegrown labels is expanding across the country.
Founder's Perspective
Abhishek Teri, Founder of Underrated Club, commented: 'We started Underrated Club with a simple idea: create products that people genuinely enjoy wearing and can come back to again and again. Seeing customers trust the brand, return for another purchase, and recommend us to others has been incredibly rewarding. Achieving 400% year-on-year growth and crossing ₹10 crore in revenue is a huge milestone for us, but more than the numbers, it shows that there is a growing community that connects with what we're building.'
Industry Context and Future Plans
India's fashion industry has witnessed a notable rise in homegrown D2C brands, with consumers increasingly open to discovering labels that offer quality, originality, and value. Streetwear, in particular, attracts young shoppers seeking clothing that feels personal and fits naturally into their lifestyle. Underrated Club plans to strengthen its product categories, improve accessibility, and expand its reach while maintaining the quality and customer experience that have driven its growth.
