In a bold move blending tech marketing with influencer culture, Salesforce CEO Marc Benioff has once again extended a public invitation to the world's most subscribed YouTuber, MrBeast, to helm the company's dream Super Bowl advertisement for 2026. The proposal, made on a social media platform, highlights the evolving landscape of brand promotions where tech giants seek creative partnerships with digital content kings.
The "Craziest" Pitch for the Biggest Stage
Marc Benioff's latest appeal to MrBeast, whose real name is Jimmy Donaldson, was direct and ambitious. "Very seriously, Jimmy you should really do our Salesforce Super Bowl commercial for 2026!" Benioff posted. He challenged the creator by asking, "What's the craziest thing you can dream up for the biggest stage on earth?" Benioff expressed confidence that together they could "do something great." He also thanked MrBeast for being a valued customer, hinting at their existing business relationship.
This is not the first time Benioff has tried to recruit the YouTube sensation. The saga began last year when MrBeast tweeted to his millions of followers that he had "been sitting on an amazing Super Bowl commercial idea for years" and was looking for a brand to bring it to life. Benioff was quick to respond with a playful yet enticing offer, calling Donaldson a "Slack maniac" and proposing they create "the craziest Salesforce-Slack love child ad the world's ever seen."
Why MrBeast? The Business Connection
The partnership pitch is rooted in a genuine business synergy. MrBeast is known to use Slack, a platform owned by Salesforce, as a central hub for managing his vast content creation team, keeping projects organized, and leveraging AI features. Furthermore, MrBeast has previously partnered with Salesforce for marketing campaigns, making him a familiar and logical choice for such a high-profile advertisement.
The stakes for a Super Bowl commercial are astronomically high. A prime 30-second advertising slot for the big game now costs between $7 million to over $8 million, as confirmed by reports about the 2025 event. Benioff's pursuit of MrBeast suggests a strategy to maximize this multi-million dollar investment with a creator known for viral, high-production-value content that resonates with a massive, global, and young audience.
A Glimpse into MrBeast's Influence
MrBeast's clout in the tech and business world is significant. His influence is such that even figures like Tesla CEO Elon Musk have engaged with him publicly. In a recent instance, when former NBCU advertising head Linda Yaccarino was in the news, MrBeast jokingly tweeted "I'll fill the roll," referencing a similar tweet from 2022. Musk replied, "It's not out of the question," underscoring the YouTuber's perceived credibility in even major corporate circles.
As of now, the ball is in MrBeast's court. Whether he accepts Benioff's offer to transform his years-old Super Bowl ad idea into a reality for Salesforce's 2026 campaign remains to be seen. This public courtship highlights a new paradigm where corporate marketing budgets are increasingly looking towards digital-native creators to capture attention in an oversaturated media landscape, especially on a stage as competitive as the Super Bowl.
