Signify's EcoLink Forges Strategic Partnership with Rajasthan Royals for IPL Season
As the excitement builds for the upcoming T20 cricket season in India, Signify (Euronext: LIGHT), the global leader in lighting, has announced a significant collaboration. Its emerging electrical brand, EcoLink, has become the associate sponsor for the Rajasthan Royals, one of the prominent teams in the Indian Premier League (IPL). This partnership is designed to amplify EcoLink's brand presence on a major sporting platform and foster deeper connections with millions of cricket enthusiasts nationwide.
Aligning Brand Values with Sporting Excellence
The sponsorship coincides with the launch of EcoLink's new product portfolio, underscoring the brand's dedication to providing reliable and efficient solutions for Indian consumers. Much like the Rajasthan Royals' pursuit of excellence on the cricket field, EcoLink aims to enhance comfort and convenience in households across the country. As part of this alliance, EcoLink will feature prominently on leading head gear, supported by an integrated promotional campaign and digital activations throughout the tournament.
Executive Insights on the Collaboration
Sumit Joshi, CEO and MD of Signify for Greater India, commented, "At Signify, we are committed to driving innovation and delivering meaningful value to our consumers. With EcoLink, we focus on bringing reliable and accessible solutions to Indian homes. The IPL offers a powerful platform to connect with millions, and our partnership with Rajasthan Royals allows us to engage passionate cricket fans while bringing EcoLink closer to households. This reflects our ambition to strengthen the brand's footprint and accelerate growth in one of the world's most dynamic markets."
Nikhil Gupta, Head of Strategy and Marketing for Greater India at Signify, added, "Cricket is deeply embedded in India's cultural fabric, and the upcoming season provides an unparalleled opportunity for brands to connect at scale. We've seen strong consumer response for our EcoLink BLDC fans. Through this partnership, we aim to create high-impact visibility via on-ground presence, head gear branding, and fan engagement initiatives, reinforcing EcoLink as a trusted and accessible brand for millions of homes."
Alok Chitre, COO of Rajasthan Royals, expressed pride in the partnership, stating, "We welcome EcoLink to the Rajasthan Royals family. Our fan community's scale and reach offer a powerful platform for connection through in-stadia presence, digital storytelling, and year-round engagement. We look forward to enabling meaningful visibility and fan interaction this season."
Synergy Between Brand and Team
This partnership leverages EcoLink's proven track record of delivering high-performance products in over 20 countries, aligning with Rajasthan Royals' commitment to emerging technology and talent. Both entities share a focus on building trust, ensuring consistent performance, reliability, and creating memorable experiences for fans.
Rajasthan Royals enter the season with a strong squad, led by captain Riyan Parag and head coach Kumar Sangakkara. The team boasts talented players like Vaibhav Suryavanshi, Ravindra Jadeja, and Yashasvi Jaiswal, poised to deliver thrilling performances and keep fans engaged.
About the Companies
Signify is the world leader in lighting for professionals and consumers, offering brands such as Philips and Philips Hue. In 2025, it reported sales of EUR 5.8 billion, with approximately 27,000 employees across over 70 markets. The company is recognized in the Dow Jones Sustainability World Index and holds an EcoVadis Platinum rating.
Rajasthan Royals, champions of the inaugural 2008 IPL season, are one of the ten teams competing in the league. The franchise underwent a major shareholding restructure in 2021, with Emerging Media holding majority ownership and support from RedBird Capital Partners.
