RBI Governor Sanjay Malhotra Projects High Economic Growth for India
RBI Governor Sanjay Malhotra says India is set for high economic growth driven by strong consumption and investment. Read about the financial stability roadmap.
Category : Search result: OTT content consumption India
New Year OTT Releases 2026: Netflix, MX Player, ZEE5
Ring in 2026 with exciting new OTT releases on Netflix, MX Player, and ZEE5 from Dec 31. Discover fresh shows and movies to start your year with entertainment.
Most Indians Unaware of High Salt Intake, Stroke Danger
A staggering 9 out of 10 Indians consume excess salt, unaware it's a silent driver of high blood pressure and stroke. Learn the hidden sources and how to protect your heart.
10 Outstanding Indian Web Series of 2025
Discover the 10 most outstanding Indian web series of 2025 that are redefining storytelling on OTT platforms. From gripping thrillers to heartwarming dramas, see what's trending!
Dhurandhar OTT Deal: Netflix Buys Rights for Rs 130-285 Cr
Ranveer Singh's blockbuster Dhurandhar's digital rights reportedly sold to Netflix for a massive sum between Rs 130-285 crore. The deal includes both Part 1 and the upcoming sequel. Get the latest details here.
Tamil, Telugu, Malayalam OTT Releases This Week
Explore new Tamil, Telugu, and Malayalam movies and web series releasing on OTT platforms like Netflix, Prime Video, and more this weekend. Plan your watchlist now!
OTT Dominates 39% Screen Time, Netflix Leads: TOI Habit Index
The TOI Habit Index 2025 reveals OTT is India's entertainment king with 39% screen time. Yet, 55% of users now seek mindful consumption to combat digital fatigue. Explore the full data.
AI YouTube Channel in India Earns Tens of Crores Annually
An Indian YouTube channel, Bandar Apna Dost, built on AI-generated videos earns ~₹35 crore yearly. A study reveals the rise of 'AI slop' and its impact on content creation. Read more.
Govt Issues Ultimatum to Social Media on Unlawful Content
The Indian government warns social media platforms to remove unlawful and obscene content immediately or face legal consequences under IT Rules 2021. Read the full details.
India's Petrochemical Demand to Grow 6-7% Annually
India's petrochemical consumption is set for robust 6-7% annual growth. Major capacity expansion will reduce import dependence, boosting self-reliance. Read the full analysis.
Indian TV Market Grows to $18.1B Despite OTT Rise
India's television industry thrives, projected to reach $18.1B by 2029. Shared viewing, affordable packs, and regional content keep TV relevant alongside OTT. Discover the unique factors driving growth.
Survey: 61% Indians Follow Daily Political News
A new survey reveals how Indians consume national news, with 61% following daily updates. Discover key trends in news sources and public confidence for 2025.
Study: Firm-Created Content Drives Brand Engagement, Not UGC
A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.
Goa Study: Brand Content Beats UGC for Engagement
A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.
Why Indian OTT Platforms Are Moving Away From Original Content
As OTT platforms expand in India, a focus on franchises and TV-inspired formats is leading to fewer standout originals. Experts cite the 'Smart TV Effect' and algorithmic decisions. Read more.
India's 2025 Economy: Tariffs, Reforms & 2026 Consumption Test
India ends 2025 with strong macro numbers but faces external headwinds from US tariffs and AI. The government's key challenge for 2026 is reviving domestic consumption to fuel private investment. Read the full analysis.
India's Ultra-Rich Splurge on Luxury Cars, Jewellery: Report
A new NuVama report reveals luxury cars and jewellery are the top consumption picks for India's ultra-high-net-worth individuals. Discover the spending trends shaping the luxury market.
Gen Z Drives India's Boba and Matcha Beverage Revolution
India's youth are embracing boba tea and matcha, forcing legacy brands like Wagh Bakri to adapt. Cold beverages now grow 60% faster than hot drinks, reshaping the market.
Revolver Rita OTT Release Date on Netflix Announced
Keerthy Suresh's Tamil comedy-thriller 'Revolver Rita' is set for its OTT premiere on Netflix this December 26. Find out the plot, cast, and box office details here.
Google's Gemini App Now Detects AI-Generated Content
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
Andhra King Taluka OTT Release on Netflix Dec 25
Ram Pothineni's film Andhra King Taluka is set for its OTT premiere on Netflix on December 25. The Telugu movie, which had a modest box office run, will stream in five languages.
India Drives Global Oil Demand in 2025, Peak Delayed to 2030s
2025 saw a major shift as oil demand surged, defying peak predictions. India emerged as the top growth engine, reshaping global energy dynamics. Read the full analysis.
Bela Bajaria: The Power Behind Netflix's Content Slate
Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.
2025 OTT Scene Dominated by Women Actors
In 2025, OTT performances by Shefali Shah, Kajol, and others showcased authenticity and emotional depth. Explore the powerful roles that defined the year in streaming entertainment.
Indian Gen Z Embraces Translated YouTube Content
A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.
'Slop' is 2025 Word of the Year, Defining AI-Generated Junk
Merriam-Webster names 'slop' the 2025 Word of the Year, highlighting the surge of low-quality AI content flooding social media, workplaces, and kids' platforms. Discover the impact.
2025's Top OTT Reality Shows That Became Pop Culture Events
From high-stakes deception to intense talent battles, 2025's OTT reality shows evolved into gripping psychological dramas. Discover the formats that defined the year in streaming entertainment. Read more!
Raju Weds Rambai Now Streaming on ETV Win
The Telugu romantic drama Raju Weds Rambai, inspired by a real-life story, is now available on OTT. Watch the extended cut exclusively on ETV Win from December 18.
OTT Platforms Exempt from CBFC, Regulated Under IT Rules
Union Minister Dr L Murugan clarifies OTT content will not be certified by CBFC. Platforms must follow IT Rules 2021 Code of Ethics. Discover the new three-tier grievance system and industry growth figures.
Kalki Koechlin: OTT boom has plateaued, too much content
Actress Kalki Koechlin discusses the saturation of streaming platforms, the loss of weekly anticipation, and hopes for a new creative cycle in the film industry. Read her candid take.
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