San Francisco and Bengaluru-based customer engagement platform MoEngage raises $100 million in Series E funding led by Goldman Sachs Asset Management and B Capital to accelerate AI-powered marketing solutions and expand across North America and APAC regio
Discover how Indian cosplayers are transforming their creative passion into profitable careers through brand collaborations, social media influence, and dedicated fan communities at events like Comic Con India.
Kotak Securities report reveals stellar Q2 FY2025 results with metals and OMCs leading earnings beat. Discover which sectors exceeded estimates and the outlook for Indian markets.
India's most prestigious digital excellence awards return in 2025, honoring innovators, brands, and creators shaping the nation's digital future. Discover the categories, nomination process, and celebration details.
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Discover how Indian D2C brands are shifting from aggressive sales tactics to building genuine customer relationships through storytelling and community engagement.
MICA Ahmedabad introduces groundbreaking Digital Creators Programme, transforming social media enthusiasts into professional content creators with industry-ready skills.
Despite recent profitability, Indian banks confront sustained pressure on net interest margins as deposit costs rise and credit growth slows. Experts warn the worst may not be over yet.
Discover how FedEx's Vice President of Marketing, Nitin Tatiwala, transforms Monday blues into productive energy with his unique morning routine and leadership philosophy.
Discover how a Chandigarh-based couple transformed their dreams into reality, rising from Baroda roots to become global SEO leaders through determination and strategic career moves.
Discover the marketing genius behind Shah Rukh Khan's unparalleled success as a brand ambassador and how he translates his cinematic stardom into commercial gold.
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
India's mutual fund industry faces major disruption as SEBI proposes sweeping changes to fee structures, potentially reducing AMC profits while increasing distributor commissions. Learn how this could impact your SIP investments.
Greenlands Global Pvt Ltd announces strategic expansion across North India through dynamic partnership with BIG 92.7 FM, revolutionizing brand presence and market reach.
HOS Global Foods' flagship brand Laxmi creates history by becoming the first South Asian Indian food brand to win the coveted ANA Multicultural Award, marking a significant milestone for Indian products in global markets.
Discover how Indian startups are embracing lean marketing principles to achieve sustainable growth without burning through cash. Learn practical strategies for efficient customer acquisition and long-term success.
Maharatna PSU Bharat Petroleum Corporation Limited delivers blockbuster Q2 performance with massive profit surge and generous interim dividend payout to shareholders.
Indian consumer electronics leader boAt has officially filed draft papers with SEBI for its highly anticipated IPO. Discover the company's premium strategy and growth plans.
A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.
Indian SaaS leader Netcore Cloud partners with Google Cloud to launch groundbreaking Agentic Marketing Stack, transforming digital marketing with autonomous AI agents for unprecedented customer engagement.
Discover revolutionary AI techniques that can transform boring content into engaging, artistic pieces in under 10 minutes. Learn practical tips for content creators, marketers, and writers.
Hindustan Petroleum Corporation Limited reports stellar Q2 performance with refining margins climbing to $8.80 per barrel, driving massive profit growth and robust operational performance.
China Petroleum & Chemical Corporation (Sinopec) reports staggering 33% profit drop in first nine months of 2023 as lower crude prices and sluggish fuel sales impact earnings. Detailed analysis inside.
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
In a stunning revelation, filmmaker Karan Johar unveils the marketing minds behind Bollywood's biggest stars - Shah Rukh Khan's intellectual approach, Kartik Aaryan's strategic thinking, and Ranveer Singh's unparalleled salesmanship that's reshaping India
Bangalore marketing professional Harish Vasudevan makes an exciting transition to published novelist with his debut crime thriller 'The Writer's Corner', proving creativity knows no professional boundaries.
Indian aviation sector heads for turbulent times with projected massive losses in FY26 as ATF prices surge and passenger growth slows, putting airline margins under severe pressure.
Indian Oil Corporation shares skyrocket as Q2 profit jumps 42 times year-on-year to ₹12,967 crore. Discover what's driving this massive growth and whether investors should consider buying now.
IndianOil Corporation reports stellar Q2 performance with net profit skyrocketing to ₹12,967 crore, driven by robust refining margins and strategic operations.
An intimate recollection of the first encounter with Piyush Pandey, revealing the early signs of brilliance that would transform Indian advertising forever.