Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Category : Search result: outdoor advertising
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
Bengaluru's Pleasant Weekend Weather & Air Quality Update
Bengaluru gears up for a pleasant weekend with temps from 16.6°C to 25.2°C and improved air quality. Perfect for outdoor plans. Check the full forecast and weekly outlook.
Air pollution reduces health gains from exercise: study
New research reveals toxic air, especially PM2.5, diminishes the life-extending benefits of physical activity. Learn how to protect your workouts in polluted cities like Delhi.
Shimla Ice-Skating Season Begins at Iconic Rink
Shimla's historic ice-skating rink opens for the winter season, attracting skaters and tourists. The season runs from December to February. Discover the charm of this iconic activity.
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Delhi Traffic Cops Battle Toxic Air, Black Dots in Lungs
Delhi traffic police at Kalindi Kunj face severe health crises from toxic air, with CT scans revealing black dots in lungs. A 2022 study confirms outdoor workers' plight. Read their struggle.
Why Outdoor Play Matters for Children's Growth
Discover 6 compelling reasons why outdoor play is essential for children's physical health, mental well-being, and social development in today's digital age.
Delhi's Sunny Weather Hides Poor Air Quality
New Delhi enjoys pleasant 15.4°C-25.1°C weather but faces 'very poor' AQI of 293. Plan your week with our detailed forecast and health recommendations.
Kate Middleton's Parenting Rules for Royal Children
Discover how Princess Kate Middleton keeps Prince George, Charlotte, and Louis grounded with outdoor play, limited screen time, and emotional wellness strategies for modern parenting.
Kate Middleton's Parenting Rules for Royal Children
Discover Kate Middleton's 7 parenting rules for raising Prince George, Princess Charlotte, and Prince Louis as emotionally secure children despite royal pressures.
Farming: The Ultimate Teacher for Modern Children
Discover how farming helps children develop emotional stability, patience, and resilience in today's fast-paced world. Learn why schools are integrating agriculture into curriculum.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
Bangalore Weather: Sunny Today, Heavy Rain Forecast
Bangalore enjoys pleasant weather on Nov 27 with temps from 15.6°C to 24.5°C. Perfect for outdoor plans before heavy rain arrives on Nov 29. Check AQI details and weekly forecast.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
SC Bans Outdoor School Activities in Delhi-NCR Due to Pollution
Supreme Court directs CAQM to issue orders prohibiting outdoor activities in Delhi-NCR schools as air quality deteriorates. Stay informed about pollution measures.
Bengaluru NGO Seeks Volunteers for Nature Hikes
Bengaluru-based NGO Inclusive Trek invites volunteers for its nature hike series. The initiative, running until early January, aims to connect people with the outdoors.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Don't Cover Your AC Unit This Winter, Say Experts
HVAC specialists warn against covering outdoor AC units in winter. Trapped moisture causes rust and mould, while attracting pests. Learn proper winter care tips instead.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Sachin Tendulkar's Essential Parenting Tips for Families
Cricket legend Sachin Tendulkar shares powerful parenting advice on fostering health, outdoor play, and emotional wellbeing in children. Discover his simple steps for raising confident kids.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
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