Category : Search result: online advertising India


Krafton Plans $200M India Investment Over 3-4 Years

Korean gaming giant Krafton announces a $200 million investment plan for India over 3-4 years, focusing on acquisitions, esports, and global game development from Bangalore, undeterred by the real-money gaming ban.

Why Brands Are Tapping Ba***ds of Bollywood Memes

Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.

Govt's 26% Ad Rate Hike: Enough to Save Print Media?

As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.

AI Ad Explosion in India Fuels Brand Dilution Fears

Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.

Govt Plans Ban on Online Ads for High-Risk Drugs

Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.

AI Content on OTT: Monetization Challenges in India

AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.

Offshore Betting Ads Surge in India: 70% Complaint Rise

India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.

Online Dating Leads to Less Happy Couples

A new international study reveals couples who meet online report lower relationship satisfaction and less intense love. Discover why your meeting story matters.

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