Blue Light Glasses: Marketing Scam, Say Eye Doctors
Ophthalmologist Dr Surbhi Joshi Kapadia labels blue light glasses a scam. Science shows screen light is too weak to cause damage. Discover what truly helps digital eye strain.
Category : Search result: marketing scam
Noida Woman Loses Rs 65 Lakh in Digital Arrest Scam
A Noida woman in her 60s was digitally arrested for 56 hours and scammed of Rs 65 lakh. Read the step-by-step account of the cyber fraud and learn how to stay safe.
Tamil composer GV Prakash loses Rs 20k to X scam
Tamil music composer GV Prakash Kumar lost Rs 20,000 to an emotional scam on X. The fraudster used a fake death story. Learn how to protect yourself from such social media fraud.
Two Karnataka men lose over Rs 1 cr in online investment scams
A former lecturer in Mangaluru lost Rs 85.6 lakh, while a Brahmavar man lost Rs 15.9 lakh in fake online investment schemes promoted on Instagram. Police have registered cases.
Santa's Branding Lesson: Why Every Brand Needs a Grinch
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
Udupi: Man cheated of Rs 15.95 lakh in online scam
An Udupi man lost Rs 15.95 lakh to a fake e-commerce investment scam advertised on Instagram. The fraudsters posed as 'E BOSS Marketing & Services Company'. Read to learn how to avoid such scams.
MBBS aspirant loses Rs 21 lakh in Kolkata medical seat scam
A 19-year-old from Agartala was allegedly cheated of Rs 21 lakh for a guaranteed seat at Calcutta National Medical College. The scam involved forged documents and fake officials. Read the full investigation.
Marketers Keep Human Edge in AI World at Quoraverse 2025
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
HoABL Sells Land on Zepto, Shifts Marketing Online
House of Abhinandan Lodha breaks real estate norms by selling plots digitally. CMO Saurabh Jain reveals 30% younger buyers, Zepto partnership success, and moving beyond celebrity ads.
Book Review: The Great Indian Brain Rot by Anurag Minus Verma
A critical review of 'The Great Indian Brain Rot' by Anurag Minus Verma, exploring how digital marketing categories are flattening human thought and creativity in India. Read the full analysis.
Google Mixboard AI Transforms Marketing Concepts
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
Instagram cuts hashtag limit from 30 to just 5 per post
Instagram has drastically reduced its hashtag limit to just five per post, a major shift to combat spam and improve content discovery. Learn what this means for your reach and strategy.
Women Lead India's Digital Future at EmpowerHER'25 Summit
At the EmpowerHER'25 summit in Pune, women entrepreneurs showcased how technology and empathy are merging to drive sustainable business growth. Discover the inspiring stories behind Suta, Dwij, and more.
Women Lead India's Digital Future at EmpowerHER'25 Summit
At EmpowerHER'25 in Pune, women entrepreneurs showcased how technology and human-centric stories drive sustainable businesses. Discover the journeys of Suta, Dwij, and more.
AI Search Marketing: SEO's Future or a $171B New Game?
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
Mamaearth's Alagh: Marketing's Future is Offline
Mamaearth co-founder Varun Alagh argues digital fatigue is pushing brands back to the physical world. Discover why offline experiences are the new marketing frontier.
TTD Overhauls Procurement After Laddu, Silk Scams
Tirumala Tirupati Devasthanams initiates a complete procurement department overhaul following scams. CBI probe reveals staff collusion, prompting staff transfers and strength review.
BMS & Accenture Open AI-Powered Medical Content Hub in Mumbai
Bristol Myers Squibb and Accenture launch Mosaic, a generative AI hub in Mumbai. It aims to personalize medical content for doctors and patients, backed by a $130M AI investment. Read more.
2013 Teapot Billboard Mistaken for Hitler: Social Media Storm
In 2013, a J.C. Penney tea kettle billboard in California sparked an online frenzy as users saw Hitler's likeness. The controversy led to sold-out products and viral debates. Discover the full story.
MoEngage raises $280M in Series F for AI push
MoEngage raises $180M more in Series F, total hits $280M. Funds to boost AI suite Merlin, expand in North America, Europe, and eye acquisitions. Read more.
TotalEnergies, Energy Core Start Lubricants Biz in Sri Lanka
TotalEnergies Marketing India partners with Energy Core Lanka to introduce premium lubricants in Sri Lanka, marking a strategic expansion in South Asia's automotive and industrial sectors.
UP CM Yogi Adityanath Threatens NSA for Fertiliser Black Market
UP CM Yogi Adityanath warns of NSA for fertiliser adulteration, orders daily review. Strict action promised against overcharging & irregularities. Details on state's fertiliser stock inside.
Digital Marketing Firm Owner Cheated of Rs 53 Lakh
An Ahmedabad businessman lost Rs 53 lakh in a sophisticated online trading fraud. Learn how the scam unfolded via social media and how to protect yourself from such cybercrimes.
Manali 'Snow Scam' Viral Video Exposes Tourist Deception
A viral video from Manali exposes a 'snow scam' where tourists are charged for activities on a tiny artificial patch. Learn the facts and how to avoid such tourist traps.
Eveready CEO on Storytelling for Legacy Brands
Eveready CEO Anirban Banerjee told students at Narula Institute of Technology how legacy brands use storytelling to connect across generations. Learn key insights from his talk.
Delhi Cafe's Viral Obituary-Style Employee Post
Wongdhen Cafe in Delhi goes viral with a creative, obituary-style 'Employee of the Month' post for staffer Abhishek, sparking massive social media engagement and conversation.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
39 Market Secretaries Chargesheeted in Haryana
Haryana State Agricultural Marketing Board takes action against 39 secretaries for financial & procedural lapses. Details on the charges and government's crackdown inside.
Chef Scammed of Rs 1.73 Lakh in Fake Job Fraud
A Delhi chef lost Rs 1.73 lakh to a Bengaluru 'agency' promising overseas jobs. Delhi Police arrested three, including an MBA grad & bank manager, for the interstate cyber fraud syndicate. Read how the scam unfolded.
Mizoram Hosts 2025 Buyer-Seller Meet for Organic Farmers
Mizoram's agricultural sector gets a major boost as the state hosts a key buyer-seller meet. Minister PC Vanlalruata highlights rail connectivity and Rs 137 crore ginger procurement scheme. Read more.
Page 1 of 4