Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Category : Search result: global advertising spend 2025
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
2025: A Year of Conflict, Climate Crisis & Tragedy
2025 was a year of profound loss: wars in Gaza & Ukraine raged, climate disasters struck globally, and India mourned a tragic Air India crash. See the defining moments.
Hyderabad's Grand Makeover for Global Summit on Dec 8-9
Hyderabad undergoes a massive decorative overhaul for the Telangana Rising Global Summit. Charminar, Hussain Sagar, and key routes to feature projections & digital displays. Explore the grand plans.
Global Summit in Hyderabad to Chart Telangana's $3 Trillion Path
Hyderabad hosts the Telangana Rising-2047 Global Summit on Dec 8-9. Global leaders, Nobel laureates, and industrialists will discuss the state's vision for a $3 trillion economy by 2047. Read more.
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Massive 120-acre venue prepped for Telangana Rising 2047 Summit
Telangana government deploys over 1000 workers for the Telangana Rising 2047 Global Summit at Bharat Future City. Read about the massive arrangements inspired by Davos.
Zaggle Makes Forbes Digital Giants 2025 List
Zaggle joins Forbes Digital Giants 2025 list, highlighting its unified spend management and fintech solutions. Discover how this impacts India's corporate landscape.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
US AI Spending Offsets Trump Tariff Pain, Boosts Global GDP
Trump's tariffs hit global trade, but a $400 billion AI investment surge by US tech giants is driving growth. Discover how this is saving economies from recession.
World AIDS Day 2025: Theme, Posters & Awareness
World AIDS Day 2025 on December 1 focuses on global solidarity. Learn about the theme, posters, slogans, and how to participate in awareness activities.
December 2025 Vrats, Festivals & Planetary Guide
Complete guide to December 2025 vrats, festivals & planetary transits. Plan your spiritual calendar with important dates, rituals & astrological significance.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
U.S. Absence at G20 Shows Global South Rise: Canada PM
Canada PM Mark Carney says G20 summit without U.S. participation proves global economic power is shifting toward Global South. Read analysis of multilateralism's future.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
World Kindness Day 2025: All You Need to Know
World Kindness Day 2025 falls on November 13. Learn about its history, significance, and how small acts of compassion can create a more harmonious world. Join the global movement!
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