Category : Search result: fintech marketing


CashKaro AI Billboards Debate Suggestive Ads in India

CashKaro's LinkedIn post featuring AI-generated billboards with a double-meaning Hindi joke has ignited controversy. Critics call it cheap, while supporters defend it as effective storytelling in India's conservative market.

Regional Influencers in Tamil Nadu See Budgets Soar

Tamil Nadu's social media creators are now key for brands, driving 35-40% better engagement in smaller cities. Learn how they are reshaping marketing and seeking new revenue streams beyond ads.

Kotak: Indian Fintech Consolidation to Accelerate by 2026

India's fintech sector is set for a major consolidation phase, driven by fragmented markets and profit pressures. Top Kotak Investment Banking executives predict a wave of mergers and acquisitions by 2026, creating fewer but stronger players.

Ad budgets move from TV to digital as youth habits change

Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.

Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

NBFC-Fintech Partnerships Set for Major Overhaul

Experts predict a fundamental shift in co-lending partnerships between banks, NBFCs, and fintechs. Speed, transparency, and trust will define winning models as regulations tighten and customer expectations evolve. Read more.

Brands Spy on Rivals' Influencer Strategies

Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.

Indian Oil Companies to Post 50% Profit Growth in FY26

Indian oil marketing companies projected to achieve over 50% operating profit growth in FY26, reaching $18-20 per barrel. Strong marketing margins drive earnings despite global volatility. #OilIndustry #IndiaEconomy

Groww IPO Makes Strong 14% Debut on Dalal Street

Groww shares surged 14% in their market debut, exceeding grey market expectations. Experts advise on whether to book profits or hold for long-term growth in India's booming fintech sector.

Juspay Turns Profitable with ₹62 Cr PAT in FY25

Juspay Technologies reports ₹62 crore profit after tax and record ₹514 crore revenue in FY25, driven by 300 million daily transactions and global expansion. Read the complete turnaround story.

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