PepsiCo announces a landmark global partnership with the Mercedes-AMG Petronas Formula One Team, starting in 2026. This major deal will see brands like Lay's and Gatorade featured on the iconic Silver Arrows.
Rose Merc Limited announces sponsorship of the 5th Bramha Research National Security Conference, paying tribute to 26/11 martyrs. Learn about this crucial security initiative.
Korean badminton star An Se-young's blistered feet photo sparks sponsorship rule changes, allowing athletes footwear freedom. Read how this modern Cinderella story unfolded.
Sri Lanka's women's blind cricket team secures historic first win against USA in T20 World Cup 2025. Read about their dominant performance and tournament standings.
Kai Trump earns $1.2M-$2M from sponsorships and NIL deals while maintaining amateur status. Learn how her brand value surpasses tournament winnings and her college strategy.
Reliance Consumer Products makes strategic move as Campa becomes official energy drink partner for Ajith Kumar's racing team in 2024 season.
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Shocking developments in Jammu & Kashmir's cricket scene as players were left waiting for hours with untraceable organisers, leading to police intervention and FIR registration.
Global Chess League's American Gambits announce groundbreaking title sponsorship with Fyers, marking a significant milestone in chess commercialization and international sports partnerships.
Former President Donald Trump proposes sweeping immigration reforms that could make green card acquisition tougher for H-1B visa holders and limit LPRs' ability to sponsor parents. Learn how this could impact Indian professionals in the US.
Pakistan cricket legend Wasim Akram delivers powerful critique of modern cricket trends, urging ICC to protect traditional formats and address key issues affecting the game's future.
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Discover how a quiet coach from Nagpur shaped the champions of Indian women's cricket through years of dedication and innovative training methods.
Tamil Nadu secures a hard-fought draw against Vidarbha in Ranji Trophy, but batting inconsistencies and qualification worries loom large. Detailed match analysis and what's next for both teams.
Discover how actress Mandira Bedi stepped up as an unexpected champion for women's cricket, personally connecting players with sponsors when they needed support most.
Television actress Anaya Bangar expresses overwhelming joy as Indian Women's Cricket Team wins World Cup, reveals her own aspiration to join the national squad someday in heartfelt social media post.
Indian women's cricket captain Harmanpreet Kaur opens up about team's remarkable turnaround strategy after three consecutive losses, revealing their blueprint for consistent success.
From Australia's legendary 2005 pursuit to England's dramatic 2017 victory, explore the greatest run chases that defined Women's World Cup finals and created cricketing immortality.
The iconic Hong Kong Sixes 2025 tournament kicks off with explosive cricket action as traditional rivals India and Pakistan face off in a highly anticipated opening match. Get all the exciting details about the star-studded lineup and thrilling format.
Relive the thrilling journey of the Indian women's cricket team as they battled their way to the tournament finals. From dominant victories to nail-biting finishes, discover how our champions carved their path to glory.
England's Test coach Brendon McCullum issues stark warning about ODI cricket's future, demanding aggressive evolution and smarter strategies to stay competitive on global stage.
Discover the incredible journey of Jemimah Rodrigues, from Mumbai's maidans to international cricket stardom. Learn how this dynamic batter is revolutionizing women's cricket in India.
Indian batting star Jemimah Rodrigues reveals her burning ambition to deliver a match-winning performance in the ICC Women's World Cup 2025 final. Get inspired by her journey and determination.
Indian cricket star Jemimah Rodrigues delivers stunning performance against Sri Lanka, dedicating victory to faith and family in emotional Wankhede spectacle
Indian batting sensation Jemimah Rodrigues smashed a spectacular century as Team India crushed Australia by 98 runs in a thrilling Women's ODI World Cup 2025 encounter, showcasing exceptional batting prowess.
A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.
Florida Governor Ron DeSantis signs executive order prohibiting state universities from using federal funds for H-1B visa sponsorship, impacting thousands of Indian students and academics seeking opportunities in US higher education.
Former Australian cricket captain Meg Lanning reveals her expert picks for the Women's World Cup semi-finals, analyzing team strengths and key players in this exclusive insight.
Telangana Cricket Association intensifies battle with Hyderabad Cricket Association, calls for immediate rustication and demands full BCCI membership rights for Telangana state representation.
Indian cricket sensation Yashasvi Jaiswal becomes official sponsor of Mumbai's historic Harris Shield tournament, creating new legacy for young cricketers following his remarkable rise from street vendor to international star.