Category : Search result: brand positioning


Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Russell Brand: 2 New Charges, 6 Total Complainants

British comedian Russell Brand now faces two additional criminal charges of rape and sexual assault, bringing the total number of complainants to six. He will appear in court on January 20.

Simone Tata, Lakme pioneer, dies in Mumbai at 95

Simone Tata, stepmother of Ratan Tata and mother of Noel Tata, passed away at 95. She built Lakme into India's top cosmetic brand and founded Westside. Pay respects in Colaba on Saturday.

Russell Wilson Donates $1.2M Via Good Man Brand

Russell Wilson's off-field impact grows as his Good Man Brand donates $1.2M to youth, secures B Corp status, despite his uncertain NFL role with the New York Giants. Read more.

Harmanpreet Kaur Joins PNB as Brand Ambassador

Indian cricket captain Harmanpreet Kaur partners with Punjab National Bank as its first female brand ambassador and launches the new PNB RuPay Metal Credit Card Luxura. Discover the exclusive benefits.

Harmanpreet Kaur is PNB's New Brand Ambassador

Indian women's cricket team captain Harmanpreet Kaur joins Punjab National Bank as brand ambassador. The partnership aims to boost financial inclusion and women's empowerment. Read more.

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