Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Category : Search result: Piyush Pandey advertising
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
Bihar Election 2025: Maithili Thakur Wins, Bhojpuri Stars Lose
Singer Maithili Thakur leads for BJP in Bihar elections while Khesari Lal Yadav and Ritesh Pandey trail. Get complete results and analysis of celebrity candidates' performance.
Bihar Election: Maithili Thakur Wins, Bhojpuri Stars Lose
BJP candidate Maithili Thakur sweeps Alinagar seat with 28,104 votes, while Bhojpuri singers Khesari Lal Yadav and Ritesh Pandey face surprising defeats. Get latest Bihar election results.
SEBI Proposes Easier IPO Lock-In Rules for Investors
India's market regulator SEBI proposes easing lock-in requirements for public issues, excluding large shareholders. New framework aims to streamline IPO process amid booming market.
Siwan Bihar Assembly Election 2025 Results Live
Live updates from Siwan Assembly constituency election 2025. Get complete results, winner, runner-up, candidate details and voter turnout statistics for Bihar polls.
Narkatiaganj Bihar Assembly Election 2025 Results Live
Live updates from Narkatiaganj Assembly constituency election 2025. Get complete results, candidate details, and voter turnout data from Bihar's crucial electoral battle.
Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
PhysicsWallah IPO Enters Final Day of Bidding
The PhysicsWallah IPO enters its final day. The ₹3,100 crore issue saw a slow start, but retail investors show strong interest. Will it get fully subscribed? Follow for live updates.
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
PhysicsWallah IPO Day 2: Retail Leads with 33% Subscription
PhysicsWallah IPO sees 7% subscription on Day 2. Retail investors lead with 33% bids while employee portion oversubscribed. Price band set at ₹103-109 per share. Stay updated!
Nitin Babu on his new role in Pushpa Impossible
Actor Nitin Babu opens up about his challenging role as Chirag in Pushpa Impossible after the 7-year leap. He reveals character complexities and his journey post-Anupamaa. Read more!
PhysicsWallah IPO: 7% Day 1 Subscription, GMP at ₹3
PhysicsWallah's ₹3,480 crore IPO opens with a tepid 7% subscription. GMP crashes to ₹3. Full details on investor response, valuation, and fund utilisation plans.
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