Category : Search result: OTT platforms 2025


Pandemic Changed Indian Cinema Viewing Habits

Explore how COVID-19 transformed Indian entertainment landscape as OTT shows like Panchayat and Pataal Lok dominated while theaters closed. Discover the films and series that defined 2020.

India's OTT Crisis: 16-Minute Scroll Before Play

Indian OTT users spend over 16 minutes browsing content due to poor discovery tools. Experts warn this leads to subscription fatigue and churn. Learn how AI and better personalization can fix this.

Independent Films Face Screening Crisis in Indian Theatres

Despite low supply of commercial movies, India's critically acclaimed independent films struggle to secure screening slots in theatres. 46 filmmakers demand equal opportunities as audiences shift to OTT platforms post-pandemic.

OTT Platforms Rush Legal Teams for Data Privacy Rules

Indian OTT platforms are scrambling to build legal teams and compliance frameworks as the Digital Personal Data Protection Act 2023 kicks in, with stricter rules for children-focused content and potential revenue impacts.

Manoj Joshi on OTT vs Cinema at IFFI 2025

Veteran actor Manoj Joshi reflects on cinema's legacy amid OTT growth at IFFI 2025 opening. Read about his insights and the grand ceremony highlights.

Shefali Shah & Huma Qureshi on OTT Platform Impact

Actors Shefali Shah and Huma Qureshi discuss how OTT platforms transformed opportunities for women in entertainment at Expresso session. Watch full discussion on Indian Express YouTube.

Sebi Cautions on Unregistered Bond Platforms

SEBI warns retail investors against using unregistered online bond platforms. Verify registration status before investing to protect your interests in corporate bonds market.

AI Content on OTT: Monetization Challenges in India

AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.

Regional Languages Claim 30% of OTT Investments

Indian regional language content now commands nearly 30% of OTT platform budgets as audiences surge. Discover how Tamil, Malayalam, and Telugu shows are transforming India's streaming landscape and challenging Hindi dominance.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Investors Bet on Content Despite Box Office Slump

Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.

New Tamil & Telugu OTT Releases This Week

Get ready for an entertainment bonanza! This week brings a thrilling lineup of Tamil and Telugu releases across major OTT platforms including Netflix, Amazon Prime Video, and Zee5. From romantic dramas to intense thrillers, discover your next binge-watch.

Malayalam OTT Releases: Bad Girl to Karam This Week

Get ready for an exciting week of Malayalam entertainment! From thrilling crime dramas to heartwarming comedies, discover the complete list of new movies and web series streaming now on your favorite OTT platforms.

India's Rural TV Exodus: Streaming Takes Over

New BARC data reveals India's entertainment landscape is transforming as millions in rural areas embrace OTT platforms, marking a significant shift from traditional TV viewership.

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