Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
In an unexpected move, OpenAI's revolutionary Sora text-to-video generator has arrived on Android devices, bringing Hollywood-quality AI video creation to mobile users worldwide.
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
Android users can now access OpenAI's revolutionary Sora AI video generator. Transform text prompts into high-quality videos directly from your mobile device. Learn about features, availability, and what this means for content creators.
OpenAI launches Sora AI video generation app on Android via Google Play Store. Now create high-quality AI videos directly from your smartphone with text prompts.
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
Adobe partners with YouTube to transform Shorts content creation with cutting-edge AI tools. Discover how businesses can now create engaging vertical videos faster than ever before.
Samsung's latest update transforms premium smart refrigerator screens into advertising platforms, raising questions about value and privacy for Indian consumers.