Dabur Glucose, the leading instant energy drink from the House of Dabur, has announced the launch of a mega campaign titled 'Energize India' aimed at promoting young sporting talent and raising awareness about the importance of energy and stamina among young athletes in major sports academies across India.
Campaign Launch Event in Jaipur
As part of the campaign, Dabur Glucose conducted a special awareness session on energy and stamina management at the Aim Badminton Academy in Jaipur. The session featured renowned doctors and experts who provided valuable insights and strategies to help athletes optimize their performance and achieve their full potential. Dabur also felicitated top athletes of the academy during the event.
Company Statement
Amit Garg, Marketing Head-Health Supplements at Dabur India Limited, expressed delight in launching the 'Energize India' campaign, stating, 'We are delighted to launch our ‘Energize India’ campaign to promote the importance of energy and stamina among young athletes and provide them with the necessary energy to excel in their respective sports. As a brand, Dabur Glucose is a perfect fit for athletes, sports enthusiasts, and people who lead an active lifestyle. The product is designed to provide an instant energy boost, which is essential for individuals engaged in physical activities.'
Expert Session Highlights
The energy sessions were conducted by Mahesh Chandel, head coach and owner of Aim Badminton Academy. The focus was on educating young athletes about the importance of proper nutrition and hydration to ensure optimal performance. The session also included tips and techniques to improve stamina and endurance, which are crucial for any athlete.
Amrit Garg added, 'Dabur Glucose has always been committed to promoting a healthy and active lifestyle among our youth. This partnership with young athletes is another step forward towards achieving this goal. With its refreshing taste and instant energy boost, Dabur Glucose is the perfect choice for young athletes to stay energized and perform at their best.'
The campaign is expected to reach multiple sports academies across India, empowering young athletes with the knowledge and resources needed to excel in their sports.
